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Thinkers I admire: Seth Godin

The low-stakes argument

It’s tempting,” he writes, “and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the car.

“These sorts of arguments work precisely because they don’t matter. At all.

“And they distract us from the incredibly difficult work of discussing the things that actually do matter. That we can take action on. That are easier to ignore.”

Seth has been sending these brief insights to my in-box, seven days a week, for twenty-one years

I have a specific archive, into which perhaps one in twenty is worthy of remembering—perhaps forever—and working out in my own daily life or passing on to others. That’s three hundred and eighty-three staggeringly useful perceptions and more coming (okay, maybe staggeringly is a bit much).

Who else does that for you? Who else cares enough to put in that effort every single day and want nothing more for it than your e-Mail address? Do yourself a favor and subscribe to Seth’s blog.

Your writing deserves it.